How Dreamworld is creating efficiency and speeding up service

Published August 21, 2021 - 3 mins read

Dreamworld, a leading amusement park and entertainment complex, attracts millions of visitors each year.

Client: Dreamworld

Industry: Hospitality and Entertainment

Background: With a vast array of attractions, dining options, and events, ensuring smooth operations and speedy service is critical to delivering an exceptional guest experience. To meet these challenges and enhance operational efficiency, Dreamworld partnered with Fedelta, a renowned provider of business management solutions.

  1. High Volume of Guests: Dreamworld experiences a significant influx of visitors, especially during peak seasons and holidays. Managing large crowds and minimising waiting times at various points of sale was a primary concern.


  1. Diverse Food and Retail Outlets: With a variety of food outlets, retail stores, and souvenir shops spread across the park, streamlining operations and synchronising sales data posed a considerable challenge.


  1. Integrated Reporting and Analytics: Dreamworld sought a centralised reporting system to gain real-time insights into sales, inventory, and customer data. This information was crucial for making informed decisions and optimising business strategies.



Fedelta implemented its Enterprise POS Solution to address Dreamworld’s operational challenges effectively. The Enterprise POS solution is a comprehensive and customizable point-of-sale system designed to cater to large-scale hospitality and retail establishments.


Key Features and Benefits:
  1. Efficiency in Operations: With a user-friendly interface and customizable workflows, the Enterprise POS solution empowered Dreamworld’s staff to process transactions swiftly and accurately. The intuitive design allowed new employees to quickly adapt to the system, reducing training time and improving overall efficiency.


  1. Speed of Service: The Enterprise POS solution significantly reduced transaction times, minimising queues at food outlets, retail stores, and ticketing counters. Faster service led to higher customer satisfaction and increased revenue opportunities.


  1. Centralised Management: The Enterprise POS solution provided Dreamworld with centralised control over sales data, inventory, and customer information. This enabled management to track performance across outlets and identify areas for improvement.


  1. Real-time Reporting and Analytics: With integrated reporting and analytics features, Dreamworld gained valuable insights into sales trends, peak hours, and popular items. Data-driven decision-making facilitated menu optimizations and targeted marketing campaigns.


  1. Seamless Integration: Fedelta’s Enterprise POS solution seamlessly integrated with Dreamworld’s existing systems, eliminating data silos and streamlining business processes.



Dreamworld’s partnership with Fedelta and the implementation of the Enterprise POS solution yielded impressive results:

  • 20% reduction in transaction times, leading to improved guest satisfaction.
  • 30% increase in overall operational efficiency, allowing Dreamworld to serve a higher volume of guests without compromising service quality.
  • Centralised reporting and analytics helped management identify high-performing outlets and optimise inventory management, leading to cost savings.
  • Streamlined operations and faster service contributed to a 15% increase in revenue during peak seasons.



Through Fedelta’s Enterprise POS solution, Dreamworld achieved enhanced efficiency in operations and exceptional speed of service. The partnership has empowered Dreamworld to cater to its vast audience of visitors while maintaining high service standards, solidifying its position as a premier entertainment destination.